Peifer was promoted to President and CEO at Eskaton on September 1, 2023 following 18 years with the organization and most recently serving as Chief Strategy Officer. Eskaton serves over 3500 older adults across Northern California with 1700 committed team members through a variety of campus-based senior living communities and services. Her career spans over 30 years in the field of aging services including experience in public, private and nonprofit sectors.   She serves as Chair of the board of directors for LeadingAge California, comprising over 800 member organizations across California. Peifer is committed to developing the next generation leaders and serves on the Advisory Board of the Gerontology department at California State University, Sacramento.  Ms. Peifer holds a Master of Science in Gerontology and Education from California State University, Sacramento. She and her husband, Scott, raise three boys.