我们谈谈吧 萨克

联系方式
米歇尔. 威拉德
首席公共事务官
(916) 287-9072
mwillard@greatersacramento.com

9/7/2023

Marketing Campaign Seeks Input on What Makes Greater Sacramento the Best Place to Live, Work and Do Business

萨克拉门托, 加利福尼亚州 - "(《世界人权宣言》) 大萨克拉门托经济理事会 (GSEC) is diligently working on launching a new regional brand for business and running surveys now through October 26 to solicit input from the community on what makes the region the best place to live, work and do business. Survey participants will be entered to win one of five $50 gift cards.

Key insights from the survey, along with other research, will inform the creation of a new regional brand for businesses – a common narrative and value proposition for attracting and retaining business, investment and talent in the region. This initiative will be overseen by a steering committee comprised of regional brand executives and is co-chaired by VSP Vision Chief Marketing Officer Wendy Hauteman and Sacramento Kings Vice President of Marketing Ryan Spillers.

"The Greater Sacramento region has played an important role in the growth of VSP Vision over our nearly 70 years in business and has provided our locally based employees a dynamic location to call home,” said Hauteman. “Greater Sacramento has a unique story to tell, and I look forward to helping develop and amplify it to bring more awareness to the exciting developments happening across our region.”

“The Greater Sacramento region is one of the best places in the country to live and work. There is an energy and collective spirit here that I haven’t seen anywhere else, especially the electric energy you see running through Golden 1 Center.” Spillers said. “I’m excited to help grow our region’s brand and tell our story to a global audience.”

The Greater Sacramento region is undergoing unprecedented momentum. Last fall, Orca Bio – a Series D biotech company from the Bay Area – expanded its operations at Metro Air Park. Shortly thereafter, global semiconductor leader Solidigm announced it was bringing its research and development operations to Rancho Cordova, which was followed by an announcement a few months later that they’d be bringing their global headquarters here, as well. This spring, Bosch announced plans to acquire Roseville-based TSI Semiconductors and invest $1.5 billion.

The region is not only attracting the attention of global businesses but also the attention of people looking for a great quality of life. According to the U.S. Census, Greater Sacramento’s population grew by 2.38% over the last three years while California and other major metros in the state (including San Francisco, Los Angeles and San Diego) lost population. Forbes also named Sacramento the #1 place to live in California.

“Participating in this regional survey is more than just sharing your thoughts; it’s an opportunity to shape the narrative of the Greater Sacramento region on a global stage,” GSEC Vice President of Marketing Jasmine Ward said. “Your insights will help us craft a compelling brand story that resonates with audiences worldwide and throughout the nation, showcasing our unique strengths and aspirations.”

GSEC seeks to leverage the market’s momentum in the regional brand, further elevating the region’s global reputation and energizing the local community about the incredible progress happening here.

To learn more and take the survey, visit: LetsTalkSac.com

关于大萨克拉门托经济委员会

大萨克拉门托经济委员会是加州首府地区创新增长战略的催化剂。该组织引领社区主导的方向，在整个六县地区保留、吸引、发展和扩大可交易行业，发展先进产业，创造就业机会和投资。大萨克拉门托地区代表了地方和州政府、市场领导者、有影响力者和利益相关者之间的合作，其唯一使命就是推动包容性经济增长。大萨克拉门托地区以发现为基础，以领导力为依托，以创新为动力。