Ciara Zavala

Digital Media Intern

Ciara Zavala serves as a digital media intern for the Greater Sacramento Economic Council, where she collaborates with the associate creative director to assist in producing and maintaining digital, print, and multimedia materials. Her goal is to enhance brand awareness for businesses considering relocation to the area.

She earned her bachelor’s degree in journalism and minored in media production and entrepreneurship at High Point University in North Carolina. Following graduation, she interned at The Colorado Sun last summer as a digital media intern, gaining hands-on experience in newsletter writing, web design, social media curation, SEO techniques, and video production. She also assisted in reporting for an anti-gun protest, a mayoral race, and the Denver Nuggets Championship parade. Before this internship, she served as a journalism intern for Fox 8 during her final year in college where she learned to produce news in a high-paced environment.

Although Ciara loves news reporting, she discovered her passion for the behind-the-scenes aspect of digital media and finds fulfillment in creating content to support a brand. She looks forward to refining her digital skills and expanding her knowledge of analytics and marketing metrics.

Originally from Southern California, Ciara now considers Sacramento her home. In her free time, she enjoys reading at her favorite bookstore, indulging in true crime documentaries, and experimenting with various pasta recipes.